Inspiration: Primary Petals

Inspiration: Primary Petals

I featured Primary Petals two weeks ago in my Wedding Awards post. I immediately knew I wanted to showcase the floral arrangements Samantha Santana designed for Diana and Josh’s wedding. Her flower creations range from bohemian styles to vintage and even whimsical. I think you’ll agree that Primary Petals’ creativity and ingenuity is beyond amazing. Read about Samatha’s business below!

In early 2009, my husband James and I were asked to help a friend with her wedding flowers because we were the “artsy friends.” Needless to say, the flowers were a hit and a flow of requests for wedding flowers hit us. James and I come from a fine art/graphic design background, so we started using our knowledge in those fields to design and style events with seasonal flowers and as many recycled/found containers and props as possible. We also decided to customize each wedding to each couple, which has been successful because we have never done the same design twice.

Luckily we work in Southern California with some of the most creative clients around, and they openly invite James and my crazy ideas and color schemes. Our favorite clients are those whose ideas seem impossible, such as floating arrangements for a pool or a Super Mario themed wedding. We like the challenge and opportunity to make such ideas possible. We also love the DIY crowd because we want our clients to be involved in the creative process and for their finger prints to be all over their wedding.